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Canopy

Collecting the curated.

  • Role

    • Art Director
    • Graphic Designer

    Team

    • Solo Project
  • Tools

    • Adobe Photoshop Photo Retouching and Pattern Making
    • Adobe Illustrator Digital Illustrations
    • Sketch Typography Layouts

    Deliverables

    Create the social media marketing collateral to promote the gift collections curated by Canopy.

Jeselle Obina

© 2017 JESELLE OBINA

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Guru Profiles

The fluid marketplace.

  • Role

    • Graphic Designer
    • Product Designer
    • Photo Assets Manager
    • User Research

    Team

  • Tools

    • Sketch
    • Adobe Illustrator CC
    • Zeplin
    • Atom

    Deliverables

    Designed a customizable shop interface for the five different seller categories for this marketplace app that felt modern and young. This includes creating samples of the “ideal” profiles for each category personality to onboard sellers.

Jeselle Obina

© 2017 JESELLE OBINA

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Guru Map

Little town.

  • Role

    • Graphic Designer
    • Illustrator
    • Animation

    Team

    • Gabrielle Wee Animation and Front-end
  • Tools

    • Sketch
    • Adobe Illustrator
    • Atom
    • Zeplin

    Deliverables

    Illustrate a campustown ideal for animation and game interaction. The map is supposed to be reminiscent of the popular flash games from the early 2000s. However, for optimal web performance, I layered and normalized the building and people illustrations in different SVG files. Animated version coming soon.

Jeselle Obina

© 2017 JESELLE OBINA

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MAASU

Brand identity uniting Asian American students across the country.

  • Role

    • Graphic Designer
    • Product Designer

    Team

    • Christian Sanders Project Manager
  • Tools

    • Adobe Illustrator
    • Google Docs (For Remote Work)

    Deliverables

    Design a logotype to be used in digital and physical formats. Logo must exhibit the peace, strength, and respect that comes with the community-building of its organization. It will also be used as a letterhead for all formal public statements.

Jeselle Obina

© 2017 JESELLE OBINA

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Daily UI

Experimenting from Sketch to Codepen.

Jeselle Obina

© 2017 JESELLE OBINA

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Visuals

Digital Sketchbook

Jeselle Obina

© 2017 JESELLE OBINA

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About

Meet Jeselle Obina