Canopy
Collecting the curated.
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Role
- Art Director
- Graphic Designer
Team
- Solo Project
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Tools
- Adobe Photoshop Photo Retouching and Pattern Making
- Adobe Illustrator Digital Illustrations
- Sketch Typography Layouts
Deliverables
Create the social media marketing collateral to promote the gift collections curated by Canopy.
Thinking About You
Canopy is a website that curates the most beautiful, functional, and unique products on Amazon. A special feature they have on their website are collections of gift ideas based on a theme. The Gifts social media campaign relies on the product as the texture for their visual messages.
Original photos are provided by Canopy and Amazon.
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Facebook Posts
Facebook affords a slow paced, high value network. Messages are stickier, so followers get annoyed if you post too frequently. The spare but meaningful posts allow for a call to action in the description.
This contrasts the Instagram posts above, where the audience attention is more fleeting because of the fast-pace of the feed. Images for Instagram and Twitter are best for setting a mood.
