- Graphic Designer
- Product Designer
- Christian Sanders Project Manager
- Adobe Illustrator
- Google Docs (For Remote Work)
Design a logotype to be used in digital and physical formats. Logo must exhibit the peace, strength, and respect that comes with the community-building of its organization. It will also be used as a letterhead for all formal public statements.
MAASU stands for the Midwest Asian American Students Union, a network that connects hundreds of college students looking to evoke social awareness across the country. They approached me for a logo redesign to represent a transition of leadership.
This project was done remotely, with the project manager based in Ohio while I was based in Chicago at the time.
In order to facilitate an efficient back and forth, we collaborated on a design brief together. The below answer in the brief sparked my research into strong imagery and an exploration of symbols that represent change.