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Advancing Justice celebrating trailblazers.


Brand Guides and Early Ideas



Event Image


Invitation


Event Booklet


My largest deliverable for this project was designing the event booklet during the month of March 2015. My project manager gathered photos and wrote the copy; I composed editorial layouts and image components that followed branding guidelines. I set a qualitative goal that the final booklet feels like a bonus souvenir for the night that happens to contain all the necessary information to enjoy the event.


Below is a mock of my proposed print work. I had three rounds of proofs of a 50 page booklet prepared for an external printing service. The same service works mainly with Photoshop, so I ameliorated the additional challenge of preparing PDF files, fonts, and colors when they could not work with my original InDesign files.



Event photos courtesy of the Asian Americans Advancing Justice-Chicago Facebook page.