Collecting the curated.

Thinking About You

Canopy is a website that curates the most beautiful, functional, and unique products on Amazon. A special feature they have on their website are collections of gift ideas based on a theme. The Gifts social media campaign relies on the product as the texture for their visual messages.

Original photos are provided by Canopy and Amazon.

  • Facebook Posts

    Facebook affords a slow paced, high value network. Messages are stickier, so followers get annoyed if you post too frequently. The spare but meaningful posts allow for a call to action in the description.

    This contrasts the Instagram posts above, where the audience attention is more fleeting because of the fast-pace of the feed. Images for Instagram and Twitter are best for setting a mood.